Cell Nectar
Cell Nectar provides skincare and age-defying therapies. The identity brings together a botanical-inspired symbol, softly rounded letterforms, and a coordinated system across packaging and responsive web design.
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The Mark
The symbol represents the extraction of oils from plant seeds, fruits, and kernels, and the progressive improvement of collagen production as the serums penetrate the skin. The slightly rounded letterforms allude to the dewy consistency of the bioactive peptides infused into the product.
Color & Inspiration
Slate Gray and Tranquil Blue form the main brand palette, complemented by Amethyst Green, Agate Teal, and Amber Gold. Botanical ingredients provide the image and color inspiration, while translucent leaf textures carry through the packaging system.
Voice & Tagline
The tagline is ‘Protect, Nourish, Rejuvenate’. The supporting slogan, ‘Formulated by a Medical Doctor from a palette provided by Mother Nature’, brings together the brand’s scientific and botanical positioning.
Typography & Packaging
Avenir 85 Heavy and Avenir 45 Book create the typographic system. The packaging presents Golden Oil, Wrinkle Arrest, and Collagen Builder with a consistent droplet mark, clear product names, and botanical imagery.
Responsive Web
The responsive website carries the identity across desktop, tablet, and mobile. Product-focused portraits, botanical details, and a consistent presentation of the three serums connect the digital experience with the packaging.