SolKine Sun Protection
Packaging and e-commerce design for a sun-care line — shelf-ready packaging systems paired with a clean online shopping experience.
01 / 11
The Product
SolKine is an all-natural sun barrier made from a blend of organic botanical oils and butters. It nourishes the skin with natural moisturizers, protects with a non-nano zinc oxide barrier, and resists water with just the right amount of beeswax. A variety of color options, derived from naturally occurring pigments, add fun and the assurance that loved ones are covered.
The Name
The brand name translates loosely to the natural kind of sun protection. Da 'kine' is an expression in Hawaiian Pidgin derived from 'the kind', and 'sol' translates to sun.
Color
The main brand colors are Coconut Brown and Ocean Blue, with an extended palette of Lobster Orange, Sunset Gold, and Bay Turquoise — inspired by the vibrant colors found throughout the Hawaiian Islands and among the coral reefs.
Packaging
The packaging elements include a wave pattern that represents both the ocean and the organic nature of the product, while watercolor backgrounds rendered in misty blue and sunset orange reflect the natural beauty of the sky as it transitions from sunrise to sunset.
Voice & Taglines
The main tagline is 'Reef-Safe, Face-Safe, Made on Maui', with 'Restorative Defense' for the Base Coat options and 'Colorful Sun Protection' for the Color options. Two slogans speak directly to the two main audiences: athletes, watermen and women, and outdoor enthusiasts who play hard in the wind, sun and waves, and families and environmentally-conscious individuals looking for all-natural, reef-safe, Mom-tested and kid-approved sun protection.