Lilikoi Creations
Lilikoi Creations serves Maui and the neighboring islands, bringing high-standard catering and private chef services to the dining table, beach picnic, yacht, or remote bungalow.
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The Name
The lilikoi, more commonly known as passion fruit, is a native flowering vine found throughout the Hawaiian islands. The name represents the chef's passion for unique ingredients and unexpected food combinations.
The Mark
The logotype is a hand-written script that reflects the organic shape of the vine. The symbol encloses a silhouette of the island of Maui and carries the local saying, Maui-made.
Color & Imagery
Bright yellow and coral-red reflect the vivid assortment of locally foraged tropical foods and flowers used throughout the menu. Large website images showcase the chef's artistic plating, while a watercolor background overlaid with lilikoi flowers pays homage to traditional Hawaiian floral textiles.
Deliverables
Brand identity, responsive website, apparel, and business package.