Design is all-encompassing, and my passion for it runs deep. Much of my career has been spent as an independent designer, which gave me the opportunity to collaborate with incredible clients across a diverse range of projects.

Creative Director and Owner

Lodi Design Studio – St. Augustine, FL
Apr 1998 – Present

  • Lead all aspects of creative direction and business operations for an independent design studio specializing in brand identity, web design, web development, and packaging.
  • Collaborate closely with clients across diverse industries to develop cohesive visual identities and marketing strategies that elevate their brands.
  • Oversee concept development, design execution, and production while managing client relationships, project timelines, and budgets.
  • Deliver thoughtful, visually compelling solutions that blend strategic thinking with creative excellence.

Graphic Designer & Web Developer

ITA Inc., International Trade Associates – Palm Coast, FL
Jan 2007 – Aug 2009

  • Designed print collateral, including sample books and packaging for interior design products.
  • Collaborated with cross-functional teams to align branding and visual communication strategies.
  • Developed marketing and promotional materials to support B2B and retail initiatives.
  • Managed and promoted a portfolio of 10 in-house brands across digital and print platforms.
  • Designed, developed, and maintained the company’s public website and internal intranet.

ITA Inc., International Trade Associates, specializes in global trade and international business development, helping companies expand their reach into foreign markets. ITA Inc. offers expertise in import/export compliance, international market research, trade policy analysis, and strategic planning. The firm partners with businesses of all sizes to navigate the complexities of global commerce, providing tailored solutions that drive growth and ensure regulatory compliance.

Graphic Designer & Web Developer

Advantage Group Advertising Agency – Ormond Beach, FL
Sep 2002 – May 2004

  • Developed brand identity systems for Coral by Hilton and Hilton Latin America, ensuring cohesive visual communication across all platforms.
  • Created comprehensive brand design standards for marketing collateral and internal materials.
  • Designed and developed the Hilton Caribbean regional website and nine individual property websites.
  • Led the design and development of the Coral by Hilton Dominican Republic regional website and four individual property sites.
  • Produced various print and digital collateral, including advertisements, brochures, booklets, folders, and promotional materials.
  • Supported additional hotel and leisure clients with tailored design solutions aligned to brand and market objectives.

Coral by Hilton was a collaborative brand established through a partnership between Hilton Hotels and Coral Hotels & Resorts. This alliance aimed to develop and manage all-inclusive resorts in the Caribbean, incorporating Hilton’s renowned hospitality standards with Coral’s regional expertise. The brand encompassed properties such as the Canoa Resort & Spa, Costa Caribe Resort & Casino, Hamaca Resort & Casino, and Marien Resort & Spa. The strategy introduces a diverse portfolio of brands to cater to various market segments, including luxury, lifestyle, extended-stay, and focused-service properties.

UI/UX Designer and App Developer

Volusia County – Daytona Beach, FL
Oct 2001 – Sep 2002

  • Designed and developed interactive programs to educate elementary school-aged users about recycling and local waste management facilities.
  • Conceptualized and produced user-friendly touch-screen experiences for community kiosks.
  • Created engaging educational content, including games, animations, and multimedia presentations.
  • Ensured accessibility and intuitive navigation for young audiences
  • Collaborated with county departments to align educational content with environmental goals and recycling initiatives.

Volusia County initiated an innovative educational program to teach children about recycling and environmental stewardship. The program features interactive activities and introduces “Curby the Robot,” an engaging tool designed to make learning about recycling fun and memorable for young students. Through these initiatives, the county seeks to instill sustainable habits early on, fostering a community that values and actively participates in environmental conservation.​

UI Designer

Independent Medical Co Op – Daytona Beach, FL
Jun 1999 – Dec 2000

  • Designed intuitive, user-focused web interfaces for medical supply product catalogs, prioritizing ease of navigation and visual clarity.
  • Developed interfaces for database-driven catalog systems to support real-time product updates and availability for independent distributors.
  • Created wireframes, prototypes, and design systems.
  • Collaborated with cross-functional teams to ensure cohesive UI and responsive performance across devices.
  • Enhanced digital tools that empower independent medical distributors to remain competitive in the evolving healthcare marketplace.

Independent Medical Co-Op provides direct relationships with nearly 200 medical and surgical manufacturers and offers its members access to various products and services. ITA Inc. provides expertise in import/export compliance, international market research, trade policy analysis, and strategic planning. The firm partners with businesses of all sizes to navigate the complexities of global commerce, providing tailored solutions that drive growth and ensure regulatory compliance.

Graphic Designer

Sports Corner – St. Augustine, FL
Sep 1997 – Dec 1998

  • Designed custom logos for local businesses, schools, and sports teams.
  • Created artwork optimized for screen-printing and embroidery production.
  • Collaborated directly with clients to develop design concepts and select color palettes.
  • Supported production staff by preparing print-ready files and maintaining design accuracy across formats.

Sports Corner is an apparel and merchandise company specializing in custom screen-printing, embroidery, and promotional products. The business serves schools, sports teams, and small businesses throughout Northeast Florida, offering personalized design services and high-quality custom apparel solutions.